AI Courses vs 1:1 Coaching:
Completion vs Collection.

Online courses are cheap and flexible. But 85%+ of learners never finish them.
Here's an honest comparison to help you choose the right path.

AI Native Engineer Community Access

The Self-Paced Paradox.

Course completion rates are 5-15%. You buy courses with good intentions but they collect digital dust.

No accountability. No deadlines. No one notices when you stop. Self-paced becomes never-finished.

Generic curriculum. Courses teach everyone the same thing regardless of your background, gaps, or goals.

Know Your Learning Style Before You Invest.

The AI Career Accelerator

Both paths can work. Courses suit disciplined self-starters who can push through alone. Coaching suits people who need accountability, personalization, and direct expert access.

1

Assess Your Track Record

How many courses have you actually completed?

2

Consider Your Background

Do you need generic basics or targeted guidance?

3

Choose Honestly

Pick based on your actual behavior, not aspirations

Meet Your Mentor

Zen van Riel

When I started in tech, I was based in the Netherlands with no connections and only thousands of video game hours under my belt. Not exactly the ideal starting point.

My first tech job was software tester. One of the most junior roles you can start with. I was just happy someone took a chance on me.

I kept learning. Kept pivoting. But what actually accelerated my career wasn't more certifications or more code. It was learning to solve problems that matter and proving beyond a doubt that what I built solved real problems. That's the skill that stays future-proof, even with AI.

I've since worked remotely for international software companies throughout my career. Proof that the high-paid remote path is possible for anyone with the right skills and motivation. In the end, I went from a $500/month internship to 6 figures as a Senior AI Engineer at GitHub.

Now I teach over 22,000 engineers on YouTube. Becoming an AI-Native Engineer is a system I lived through and offer to you today.

Career progression from Intern to Senior Engineer

Real Results

Vittor

Vittor

AI Engineer

Landed his first AI Engineering role in 3 months

"The coaching played a huge part in my success. I focused on AI fundamentals, the certification path, and soft skills like professional writing. Having access to expert guidance gave me confidence during interviews and helped me feel I was on the right path.

I built my own platform (simple but functional) and deployed it on AWS. I used it in my portfolio and showcased it during interviews. The way complex topics were explained, especially the restaurant analogy for AI systems, really stuck with me. Focusing on doing the basics well was absolutely essential."

What You Will Get

Personalized Roadmap & Career Strategy

A custom plan tailored to your background, goals, and timeline. No generic advice.

Weekly 1:1 Coaching Calls

Direct access to Zen for guidance, project feedback, and answers to your questions.

Portfolio-Ready AI Projects

Build production-grade AI applications to showcase to employers. Work that gets you hired.

Interview Prep & Mock Interviews

Practice technical and behavioral interviews. Learn what hiring managers look for.

Resume & LinkedIn Optimization

Transform your online presence to attract recruiters. Stand out from other applicants.

Community Career Support

Join the AI Native Engineer community. Not seeing results yet? You stay and keep going. We're with you through the ups and downs.

Limited Availability

Another Unfinished Course Is Another Wasted Month

Every month you delay can cost you thousands in lost earning potential. While you're watching tutorials, others are landing $120K+ AI Engineering roles.

I can only work with a limited number of 1:1 clients at a time to ensure you get the personalized attention you deserve.

$120K+
Average AI Engineer Salary
Source: levels.fyi
90 Days
To Guaranteed Interviews
20%+
Higher Pay Than Traditional Devs

Frequently Asked Questions

Why do most people fail to complete AI courses?

Three reasons: 1) No accountability. Without deadlines or someone checking in, it's easy to skip a day, then a week, then forever. 2) No support when stuck. You hit a confusing concept, can't get help, and lose momentum. 3) No personalization. Courses teach content you might already know while skipping what you actually need. The flexibility that makes courses attractive is the same thing that makes them easy to abandon.

How is 1:1 coaching different from online courses?

Four key differences: 1) Accountability. Regular sessions with a coach means someone notices if you fall behind. 2) Personalization. Your curriculum is built around YOUR gaps, not a generic path. 3) Direct support. When you're stuck, you get answers within days, not forum posts from years ago. 4) Focus. A coach identifies what you should NOT learn, saving months of unnecessary content.

When do online courses actually work?

Courses work well when: You have a strong track record of completing self-paced learning. You only need to fill specific, narrow gaps (not a complete career transition). You're highly disciplined and can create your own accountability. You have technical background to troubleshoot issues independently. Be honest with yourself. If you have 10 unfinished Udemy courses, another course won't be different.

How does the cost compare between courses and coaching?

Online courses: $0-$500 per course, but most people buy multiple and complete none. Real cost includes time wasted. 1:1 coaching: $3,000-$6,000 for 90 days of personalized guidance. The ROI question isn't which is cheaper upfront. It's which actually gets you the job. A $4K coaching investment that lands you a role 3 months faster pays for itself 10x over in salary gained.

How much time do I need to commit?

Most clients invest 10-15 hours per week, but this can be flexible based on your schedule. We'll have weekly 1:1 calls plus time for you to work on projects and learning. The key is consistency. Regular, focused effort beats occasional marathons.

Why does accountability matter so much?

Accountability is the hidden variable in learning success. With courses, no one knows if you skip a week. With coaching, you have scheduled sessions, progress check-ins, and someone invested in your success. Studies show structured programs with accountability see 60-80%+ completion rates vs 5-15% for self-paced courses. For most people, accountability is worth more than perfect curriculum.

Do I need prior AI experience?

Not necessarily. While some programming experience is helpful, many of my clients have successfully transitioned from web development, data science, or other technical backgrounds. We'll assess your current skills during our strategy call and create a personalized plan that meets you where you are.

What if I don't land interviews in 90 days?

You become a member of the AI Native Engineer community, and you stay and keep going. Career transitions take different amounts of time for everyone, and I'm not going to abandon you if things take longer. You get ongoing support through good times and bad.

How is this different from online courses?

Online courses give you content. 1:1 coaching gives you a personalized roadmap, direct feedback on your work, career strategy, interview prep, and accountability. You get answers to your specific questions and guidance tailored to your unique situation instead of generic advice meant for everyone.

What's the investment for 1:1 coaching?

Investment details are discussed during the 30-minute strategy call, where we'll assess your goals and create a custom plan. The program is designed to pay for itself quickly through your increased salary. Most AI engineers see a 20-50% pay increase.

Can I do this while working full-time?

Absolutely. Most of my clients work full-time and make steady progress. We'll schedule calls at times that work for you and create a realistic plan that fits your schedule. Consistency matters more than intensity.

I have courses I bought but never finished. Should I try again?

Probably not. If you couldn't complete them before, adding more courses won't change that. The issue isn't the courses. It's the lack of structure and accountability. Options: 1) Use existing courses as reference material while following a coached path. 2) Find an accountability partner to create external pressure. 3) Accept that self-paced learning isn't your style and invest in a structured alternative.

Can I combine courses with coaching?

Yes, and this is often effective. A coach can recommend which specific courses or resources cover certain topics, then provide accountability to complete them and guidance to apply the concepts. You get the best of both: curated content at lower cost, plus personalization and accountability. Many coaching programs work this way, directing you to free or low-cost resources while providing the guidance layer on top.

Ready to Land Your AI Role?

Stop watching others succeed. Start building your AI career today.

30-minute strategy call • Limited spots available